London
& Region Fund Raising Executives (LRFRE) is an association
of professionals engaged in fund raising efforts in the charitable
sector as paid staff or active volunteers.
Through networking
and information-sharing, the LRFRE provides opportunities
for continuing education and promotes a standard of ethical
practices and code of conduct for those working in the fund
raising field.
The London and Region Fundraising Executives is an approved provider of continuing education points by CFRE International. The content of the LRFRE professional development breakfast meetings are reviewed and pre-approved for points towards CFRE Initial Certification and Recertification. |
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You Can't Replace Face-to-Face: The Smart Manager's Guide to Incorporating Special Events in to an Integrated Marketing Campaign
Speaker: Kimberley Clarke, Founder and Principal of KCI Management
Date: Thursday, February 25, 2010
Time: 11:30 a.m. - 1:00 p.m. (lunch included)
Cost: LRFRE members - free, Non-Members - $25
In a new economy where budgets are shrinking, resources are scarce and stakeholder expectations are at an all-time high, there is an increasing need to closely align the marketing and communications departments to incorporate event marketing initiatives in to the annual strategic plans of the organization. Whether an event is designed to raise money or raise awareness - whether for a private company or a non-for-profit - there is an opportunity to steward, engage and solicit. Any event should dovetail seamlessly with an organization's online, face-to-face and print-based stakeholder relations.
LRFRE in partnership with IABC (International Association of Business Communicators) London will hold this session focusing on methods for growing your client base - both corporate and donors, and moving them through the pipeline via special events. Attendees will also hear best practices for securing sponsorship in a down economy and proven tactics to ensure a "sold out" event.
Speaker Biography:
 Kimberley Clarke is founder and principal of KCI Management, an event management firm specializing in corporate event marketing. With a client roster consisting of blue chip companies in the IT, finance and academic sectors, Kimberley and her team regularly manage events with tight deadlines, high stakes, and multi-million dollar budgets.
Kimberley earned her Bachelor's degree at the University of Western Ontario before pursuing a specialization in Business Administration from Wilfrid Laurier University. The launch of KCI in 2001 followed a decade of client relations and sales and marketing positions, which honed Kimberley's ability to develop effective events-based marketing campaigns and corporate events.
A passionate community supporter, Kimberley has volunteered her event management and marketing expertise to a number of charitable organizations and causes, including St. Joseph's Health Care, and the Lexus of London Charity Golf Classic for Prostate Cancer. An active member of Big Sisters of London's Board of Directors from 2002 to 2009, Kimberley has chaired numerous strategic and operational committees, helping raise the calibre and success of the organization's core fundraising events.
Please RSVP by by email to Joanne Beaton at JBeaton@stegh.on.ca
 LRFRE 2011 Conference
The event: An information-filled day of great fundraising tips, tools and takeaways to be held on April 14, 2011 at the Lamplighter Inn in London.
 Our need: Innovative, action-oriented people interested in organizing a one-of-a-kind professional development opportunity for London and area fundraisers. All talent welcome – whether you are a small shop or a large organization, experienced or new to the industry: we want you!
Your reward: Showcase your talent, add to your resume and build creative alliances with fun and friendly professionals. Lots of laughs and the occasional glass of wine included!
How to sign up:
Simply call or email Liz Rejman at
519.685.8500 x53599
elizabeth.rejman@lhsc.on.ca
Turning Clicks into Customers
Lawrence Kinlin School of Business eMarketing Conference
Fanshawe College will be hosting the first Lawrence Kinlin School of Business eMarketing Conference on Monday, March 1, 2010.
Headlined by digital visionary Mitch Joel, this event is designed to promote and increase awareness of various eMarketing tactics.
In addition to Mitch Joel's keynote address, breakout sessions from other industry leaders will cover a broad array of topics in the field, including:
- Search Engine Marketing
- Search Engine Optimization
- Social Media
- Mobile Marketing
- Email Marketing
- Web Analytics
- Legal Issues in the Digital World
For further information, or to register, visit:
www.emarketingconference.ca
About Mitch Joel
Mitch Joel is the author of the book "Six Pixels of Separation" and is one of the world’s most influential authorities on Blog Marketing. In 2008, he was named Canada's Most Influential Male in Social Media.
Date: Monday, March 1, 2010 - 8:00am - 4:30pm
Location: Fanshawe College
Cost: $250 per person
Tickets are Limited. |
